Realize Sustained Creation of Diverse Values Through a "Society Co created by Its Seikatsusha" ―Seikatsusha's Choices and Actions―

October 11, 2022

Kengo Sakurada
Chairman, Keizai Doyukai

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Chapter 1: People Agonizing Because of Inability to Visualize the Future amid the Stagnation and Regression of the Economic Society

1. With sluggish increase in wages and income, Japan is hardly a high income Country
2. Concerns about cost push inflation with price increases in goods and services
3. Lingering worries about the future in a society of longevity and declining population

Chapter 2: Negligence of Politics, Administration, and Companies at the Root of the Lost Three Decades

1. Discussions exhausted on Japan's problems and solutions
2. Unforeseen developments and failure to respond promptly and appropriately
3. Why has Japan failed to achieve its goals and to change?
4. Do not be overly pessimistic, take stock of the current situation, work for Japan's revival from the Seikatsusha's standpoint

Chapter 3: Creating Value Necessary for Happiness and Growth and a "Society Co created by its Seikatsusha"

1. A "society co created by its Seikatsusha" that draws out and taps Japan's Strengths
2. "Future Selection Forum" presents options through open debate
3. Japan's purpose and existence value and young people's image of a typically Japanese society
   　"Image of Society Co created by Its Seikatsusha in the Not So Distant Future (in 10 Years)"
4. Seikatsusha's responsibility to support modern society "now" (Japan's present state)
5. Seikatsusha's responsibility to create a future society "from now on"(KPIs for Japan's revival)

Chapter 4: Strengthening the Foundation for Value Creation and Growth through Uniquely Japanese Innovation

1. Education that respects individuality and nurtures the ability to survive in the future
2. Build and strengthen the foundation for value creation through long--term investment in human resources and digital technology
3. Creation of value added based on the spirit of altruism and purpose
4. Creation of value added by increasing the overall amount of challenges and strengthening competitiveness of SMEs
5. Creation of value added by building an ecosystem for social implementation

Chapter 5: Dynamic, Inclusive, and Sustainable Distribution

1. Idea of distribution surpassing traditional income redistribution
2. Realize better--quality economic growth through dynamic distribution
3. Ensure social equality and justice through inclusive distribution
4. Enhance sustainability of the earth environment and government finances through sustainable distribution

Chapter 6: Generating Customers and Markets to Enhance Corporate Value and Evaluation

1. The role of true executives is to generate customers and markets
2. Management that supports challenges, tolerates failures, honors success,and nurtures true leaders
3. Ambidextrous management where the executives are articulate about both short-- and long--term corporate value
4. At Keizai Doyukai, executives themselves pursue corporate value