How to Make Japan a Place
Where Non-Japanese People Want to Visit, Study, and Work

October 23, 2002

Chairman, "Making Japan More Attractive to Non-Japanese" Study Group
Shinji Fukukawa
(Senior Advisor, Dentsu Inc.)
Takashi Masuko
(Executive Vice President, Japan Airlines Co., Ltd.)

PDF

1. Introduction--The Declining Appeal of Japan
2. The Context of Japan's Declining Appeal
3. Measures for Making Japan a Place Non-Japanese People Want to Visit
4. Measures for Making Japan a Place Where Students from Abroad Want to Study
5. Measures for Making Japan a Place Where Non-Japanese Want to Work
6. Conclusion--Rebuilding and Enhancing the "Nippon Brand" as Part of an Integrated Strategy for Increasing Japan's Appeal

Reference Data
List of Members

Japanese version